“100% organic,” “environmentally conscious,” and “eco-friendly” are some common labels stuck onto a wide range of products today, but just how accurate are these claims? A 2021 study by the International Consumer Protection Enforcement Network examined 500 company websites and reported that 40% presented misleading claims about product sustainability. In recent years, many companies have made false claims about the supposed environmental benefits of their products as a means of attracting consumer interest and increasing sales, a tactic also known as “greenwashing.” While greenwashing has been a marketing staple for years, consumers have begun calling out large companies for their deceptive marketing strategies. Volkswagen found itself at the center of a recent greenwashing scandal when it promoted its use of “clean diesel” but was later exposed for using a special device in its cars to cheat emission tests.  This month, the European Union passed new legislation called the Sustainable Finance […]